Innovation, business & social media.

Innovation comes from being social.
If great ideas are locked up in one persons mind, they are limited to that person’s sphere of thought. If they are opened up and socialised, then magic happens.
It is in conversation that great ideas are challenged, limitations that have not yet been considered are realised and collaboratively, great ideas are enhanced.
Social media is the perfect playground for innovation to happen.
There is so much discussion around about the marketing case for Social Media- engage with customers, listen to customer sentiment, build brand loyalty through authenticity etc.
What about the business case?
Allowing employees access to platforms such as twitter is like opening the door to global conversation. There are obvious benefits- a more engaged workforce, increased productivity etc- but even they are boring compared to the greatness that comes from collaboration, knowledge sharing and developing ideas with passionate people all over the world.
Be social. Let the conversation flow. Watch innovation happen.





